具體描述
Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
用戶評價
1 為誘導和潛意識設計網頁 大多數行為和決定是無意識的 2 尋找歸屬：社會認同的作用 我們容易受到他人的影響，比如評分、評論、瀏覽等 3 引發負債感：利用互惠和讓步 送禮物會引發負債感，會讓彆人覺得有必要迴饋你 在一開始提齣過高要求可能會被拒，再提齣更閤理要求可...
評分 評分 評分##design for persuasion and the unconscious mind , human want to belong , its social validation . reciprocity and concession互惠讓步原則 , invoking scarcity 事物稀缺， 人們反而更想要， 物以稀為貴。 盡量少的選擇， speak to self-centered , unconscious mind , its all about you .
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