具體描述
Why does someone decide to buy a product online or register at a website? Psychologists have known for years about the nonconscious forces that persuade people to take action. Neuro WebDesign applies the research on persuasion and decision making to the design of websites. Neuro WebDesign explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement these powerful ideas. For example, why are customer ratings so important at a website, and what are the critical elements to include to make them even more effective? Does the order in which you provide choices have an unconscious effect on which one is chosen? Some books describe research; some books give advice on web design, but Neuro WebDesign combines the research on non-conscious decision-making and persuasion with web design advice.
用戶評價
1 為誘導和潛意識設計網頁 大多數行為和決定是無意識的 2 尋找歸屬：社會認同的作用 我們容易受到他人的影響，比如評分、評論、瀏覽等 3 引發負債感：利用互惠和讓步 送禮物會引發負債感，會讓彆人覺得有必要迴饋你 在一開始提齣過高要求可能會被拒，再提齣更閤理要求可...
評分 評分##這一類的書讀完以後，可以對現有互聯網産品從心理學角度做些分析~應該是很有意思的一件事。沒什麼生詞，作者寫的還是很淺顯易懂的~
評分##心理行為學經典實驗迴顧
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