具體描述
Chip Wilson is an entrepreneur, philanthropist, loving husband and a father to five boys. As the founder of Westbeach and yoga-inspired clothing company lululemon athletica, Chip is a globally recognized innovator in the field of technical apparel. He is widely credited with starting the “athleisure” retail category, now a $100-billion-a year global business.
At lululemon, Chip was known for his people-before-product leadership approach. He surrounded himself with like-minded individuals; creative, driven, athletic locals with a love for work-life balance inspired by the West Coast. This cohesive culture fueled the innovation and growth of the brand. In 2007, lululemon athletica was taken public and Chip remains its largest individual shareholder and biggest cheerleader.
Visit http://chipwilson.com
The unauthorized story of lululemon. This is a book about ordinary people who took an opportunity to be creative, to be innovative, and to maximize their potential.
Chip Wilson's part in this story comes from the learnings of thousands of mistakes. He set the culture, business model, quality platform, people development program and then got out of the way. Lululemon's exponential growth, culture, and brand strength has few peers and it is because of those who employees who choose to be great.
This book is also about missed opportunity--five years of missed opportunity. Chip was playing to win, while the directors of the company he founded were playing not to lose.
用戶評價
##lululemon在我心中是個神奇的存在，曾經的領導很青睞這個品牌，我也在工作中多次用到瞭他們的案例，品牌獨特的質量理念和營銷手段使他們在激烈的競爭中殺齣一條血路。Chip Wilson的自傳挺讓我意外的。與那些魅力四射的大品牌創始人不同，他看上去似乎不怎麼聰明，年輕時不是學...
評分 評分##看完司機更種草lululemon瞭 就很強的行動力
評分##很好的書，讀的時候同時在同理創始人和職業經理人，神奇的感覺
評分 評分相關圖書
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