體驗商務英語教師用書3 (第2版)(附光盤1張)

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齣版社: 高等教育齣版社
ISBN:9787040346060
版次:2
商品編碼:11070167
包裝:平裝
開本:16開
齣版時間:2012-06-01
用紙:膠版紙
頁數:247
字數:542000
正文語種:中文,英文
附件:光盤
附件數量:1

具體描述

內容簡介

   《體驗商務英語 教師用書3 (第2版)》延續瞭第一版活潑、高效的體驗式商務英語學習模式。在此基礎上對聽力和閱讀材料進行瞭全麵更新,緊扣時代脈搏,多維度拓展商務英語語言及交際能力,著力打造精品。本係列教材由《綜閤教程》(1~5)、《教師用書》(1~5)、《同步練習》(1~5)和《視聽說教程》(1~5)組成,各冊均配有多媒體教學資源。

內頁插圖

目錄

Notes on units
Unit 1 Brands
At a glance
Business brief
Lesson notes
Unit 2 Travel
At a glance
Business brief
Lesson notes
Unit 3 0rganisation
At a glance
Business brief
Lesson notes
Unit 4 Change
At a glance
Business brief
Lesson notes
Unit 5 Money
At a glance
Business brief
Lesson notes
Unit 6 Advertising
At a glance
Business brief
Lesson notes
Unit 7 Cultures
At a glance
Business brief
Lesson notes
Revision
Unit A
Unit 8 Employment
At a glance
Business brief
Lesson notes
Unit g Trade
At a glance
Business brief
Lesson notes
Unit 10 Quality
At a glance
Business brief
Lesson notes
Unit 11 Ethics
At a glance
Business brief
Lesson notes
Unit 12 Leadership
At a glance
Business brief
Lesson notes
Unit 13 Innovation
At a glance
Business brief
Lesson notes
Unit 14 Competition
At a glance
Business brief
Lesson notes
Revision
Unit B

Text bank
Teacher's notes
Unit 1 Brands
Business-to-business branding
Brands and passion
Unit 2 Travel
Hotel hotspots
The importance of eye-to-eye contact
Unit 3 0rganisation
Morale in service organisations
Organisational learning
Unit 4 Change
Implementing change
A changing economy
Unit 5 Money
Company results: cars
Company results: pay TV
Unit 6 Advertising
Advertising to Latino consumers
Should advertising to children be banned?
Unit 7 Cultures
Cultures and outsourcing
US and European business cultures
Unit 8 Employment
Asking for a raise
Spending the company's money
Unit 9 Trade
Trade and textiles
Questioning globalisation
Unit 10 Quality
Principles of quality
Quality studies
Unit 11 Ethics
Industrial espionage
Bribery and corruption
Unit 12 Leadership
Teaching leadership 1
Teaching leadership 2
Unit 13 Innovation
Encouraging innovation
Rewarding innovation
Unit 14 Competition
Price competition
Competitive forces
Text bank answer key
Teacher's notes

Resource bank
Unit 1 Brands
Taking part in meetings
Unit 2 Travel
Making arrangements on the telephone
Unit 3 0rganisation
Socialising: introductions and networking
Unit 4 Change
Taking part in meetings 2
Unit 5 Money
Dealing with figures
Unit 6 Advertising
Starting presentations
Unit 7 Cultures
Social English
Unit 8 Employment
Managing meetings
Unit g Trade
Negotiating
Unit 10 Quality
Telephone complaints
Unit 11 Ethics
Problem-solving
Unit 12 Leadership
Decision-making
Unit 13 Innovation
Presenting
Unit 14 Competition
Negotiating

Appendix
Translation reference
Business brief
Reading
Audio scripts

用戶評價

評分

很不錯,價格也給力,五星好評!

評分

書很不錯,是正版的,要是快遞再快那麼一丟丟就好瞭,幸好趕得上上課用。

評分

研究生上課要用,和同學一起湊單買的,感覺還不錯,紙質都ok……

評分

這個係列的書還是不錯的

評分

書很好,前一版是“十一五”規劃教材,這一版是“十二五”教材。

評分

在京東買瞭很多書,有活動很劃算,宿捨一起買的,質量很好,關鍵是快

評分

用於研一課程,唯一吐槽的是學校要自己買書,好在京東上類目很全,基本上都有瞭,希望以後能學有所成吧,加油。

評分

在京東買瞭很多書,有活動很劃算,宿捨一起買的,質量很好,關鍵是快

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教材?助於授課

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